Friday, July 13, 2012

Guest Blog for The Irish Writers' Centre

I did a guest blog for The Irish Writers' Centre blog . Big shout out to June Caldwell who organised it.

The sun poured through the Georgian windows of the Irish Writers’ Centre for the duration of the Publishing Day event last Saturday. The room was buzzing with anticipation as people chatted with their neighbours. Jack Gilligan, the recently appointed Chairman of the Centre, kicked off proceedings with fire safety announcements. He apologised that unfortunately perfectly formed novels wouldn’t be dropped from the roof in the event of an emergency. I think there were one or two sighs of disappointment.

Ciara Doorley, Editorial Director of Hacette Ireland, was the first speaker. She dove right into the nuts and bolts of the industry. Giving us guidelines for putting together a gleaming shiny submission, sure to catch someone’s attention. She really stressed the importance of being concise and professional in both the cover letter and the synopsis and for the writing itself to be as fine-tuned as possible before submission. Once you’ve submitted, she said, the key thing is to keep writing. Do it because you love it and because you have to do it. However, it could take months to hear back and it’s important to take the pressure off both yourself and the book while you wait. So learn the art of patience.

Ciara was the first but not the last to mention Stephen King’s book On Writing as a great book to check out for writers at all stages. And of course do I even need to name the other book that got more than a few mentions? Yes it’s a current trend, which of course publishers are aware of, but no she’s not an over-night success. Erika Leonard (E.L. James) had previously e-published other work. Another shining example of the ten year over-night success.

Gareth Cuddy, CEO of ePub Direct, gave an over view of the, blink and you miss it, ever-changing epublising industry. On average people with e-readers read at least a third more books than their 3D book counterparts simply due to ease of access. He ran through a couple of requirements for epublishing yourself. The technical things like formatting and where you can get it done. Who the major players are in the industry at the moment; Kobo, Kindle, Direct Publishing and he spoke briefly about the constant battles (for battles read: hard-core litigation) between the traditional publishing work and the e-publishing world.

He showed a video, much to the amusement of the group, of a toddler playing with an iPad. The child successfully navigated her way around it; passwords, opening and closing of files, zooming into pictures, etc. Then the iPad was taken away and replaced with a magazine. The child repeatedly tried to expand the pictures in print without success. She got frustrated and tested her finger on her little chubby leg just to make sure it was working properly. Once she realised her finger, was in fact, working properly she gave up on the magazine. Gareth said that the child would forever more think that the magazine is an iPad that doesn’t work. Can evolution even keep up with that?

Then it was a quick breather for lunch and a chance to soak up some of the sun. Sitting across the road in Garden of Remembrance I thought about the little girl in the video and what would be lost if that was to become the reality for the children to come. What if browsing through an actual library or book shop was lost forever? What if we didn’t know what books smelled like? Or how it felt to flip over the feather thin pages of a dictionary? How can the ‘consumption of ebooks’ ever equal that?

Cliona Lewis opened the second half of the day. As Publicity Director for Penguin Ireland she knows a thing or two about what it takes to get out there and get noticed. Of course social media now plays a crucial role but traditional media, especially radio, inIrelandis still the winner. We are after all the biggest consumers of radio in Europe. She spoke about how important it was to be able to sell yourself and how gruelling a book tour can be. She said it was hotel to hotel, flight to flight. But even with that dampener put on our fire I don’t think any dreams were crushed in the room with that realisation. For the unpublished this still has a silver lining.

Emma Walsh took the podium next and spoke about the difference between the “art of writing and the business of publishing” and how important it was to not only to be able to tell them apart but to be well versed in the later. Browse your local bookstore to see what people are buying, keep an eye on blogs and websites, the Guardian in particular, so that you’re up to date with trends and industry gossip. And network, network, network. Along with Ciara she highlighted the importance of a professional, well edited and spell-checked submission. And more importantly not to lose heart, ‘if something doesn’t work try something else.’

There was no denying that most of the speakers did at some point express their dismay at the current upheaval in the publishing world. But any qualms were quietened with a belief that in the long run it’ll be positive for the industry and good work always gets through.

After yet another caffeine jolt and the aforementioned networking Arlene Hunt couldn’t have been a better end to the day. Herself and her husband took the proverbial bull by the horns and set up their own publishing house, Portnoy Publishing. Alongside this she also happens to be a best-selling author with no less than seven novels to her name. And with the rights of one just sold in Germany she is on the up and ever up.

Determination, determination and some more determination along with never giving up and a drop of luck were her wise words. She too had been rejected at the beginning but she just kept going. Writing every day is crucial. And always with an eye to finishing the first draft and not getting bogged down in edits of early chapters before the thing is even finished. How can you know what is wrong with it when it’s not even finished? And then you must edit to the point where you don’t care about the characters anymore. That means there is nothing else to change and you’re ready to put it out there.

At the end of the day my head was fried, yes, but, I left with a renewed sense of conviction. Just. Keep. Going. Was the message that was received load and clear over the day. If the journey was easy it wouldn’t be worth it.

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